Social media at Natural Sciences

The Faculty of Natural Sciences has official profiles on LinkedIn and Twitter. The aim is to make research and activities at the faculty's departments more visible to potential target groups, including the business community, foundations and the general public. The two channels are managed by Nat-Tech Communication. We have an ongoing dialogue with the departments about content, and we welcome content submissions from you. 

Nat-Tech also has two shared social media profiles on Facebook and Instagram. These are targeted at students at the two faculties. The Facebook and Instagram accounts are managed by Nat-Tech Studies Administration, who also welcomes content and input.

Natural Sciences supports AU’s official social media and contributes relevant content. Read more about AU’s social media, and share your content ideas. 

Moreover, Natural Sciences manages a YouTube channel, which can be used as a placeholder for videos linked to from websites, for example. Contact Nat-Tech Communication for more information. 

Institutes and entities' own profiles on social media

Many departments and units at Natural Sciences have their own social media profiles, where they share stories about research, appointments, etc. Whenever possible, Nat-Tech Communication helps to draw attention to posts on department pages by sharing them or making new posts. 

When your unit is present on social media, it also represents AU as an organisation. You should therefore consider how you communicate. Do not upload texts, images or other forms of content on social media that your unit or AU cannot vouch for.

All AU’s social media profiles should be considered as complementary rather than competing channels. The individual user will not see all posts from AU in his or her feed. What users see depends on their network and other interests, and therefore, sharing the same or similar content from several profiles is not a problem. 

  • Decide who is responsible for the social media profile and for making sure there is activity on the profile.
  • Consider why you are on the selected social media channels and what you want to achieve.
  • Be clear about your target group.
  • Decide how many resources you want to spend on social media. 
  • Consider how to generate interaction and activity on social media so they do not become a static bulletin board.
  • Engage department staff – everyone can contribute input and improve visibility through likes and comments.
  • Check whether your unit is allowed to use AU’s logo on social media. All official Natural Sciences units such as departments and centres are allowed to use AU's logo on their social media. Read more about using AU’s logo here.